by jackie.elliott@shaw.ca | Sep 27, 2015 | Brand, Competition, Inventors Logbooks, patents, prototyping, Research, Trademarks
It’s one of the most common questions that we’re asked …..”How do I stop other people copying my idea?” It’s a real fear that most inventors have. After all, it would really really suck if you invested time and money into an awesome...
by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing. Pricing...
by jackie.elliott@shaw.ca | Aug 27, 2015 | Goal Setting, Mind Set, Research, Risk v Failure
When I was fishing commercially, there were a group of fishermen that we used to call “Radio Fishermen”. Instead of figuring out where they should set their net, they were too worried about where everyone else was, so they were constantly on the radio…. “Where are...
by jackie.elliott@shaw.ca | Aug 1, 2015 | Company Values, Inventors, Research
We all learn from our mistakes right? It’s how we grow, how we evolve… ourselves and our businesses. What doesn’t kill us makes us stronger, yes? But what if those mistakes really threaten to damage our business? Even stop it dead in it’s tracks? Here are 5 big ones...
by jackie.elliott@shaw.ca | Jul 12, 2015 | Inventors, Marketing, Research
What should you do when you get a great idea for a product? Research, Research, Research…..and here’s why… 1. You don’t know if your Idea is Unique. When you come up with an idea for a new product or invention, you are doing one of two things – you are solving a...
by jackie.elliott@shaw.ca | Jun 30, 2015 | Ideal Customer, Inventors, Mind Set, Research, Uncategorized
I read an article the other day about unfortunate inventors who managed to kill themselves with their inventions. I think it’s safe to say that most of those inventions never made it mainstream…. But the article did reinforce a stereotype….inventor’s are crazy, “mad...
