by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing. Pricing...
by jackie.elliott@shaw.ca | Aug 12, 2015 | Customer Service, Economy, Inventors, Production, Quality
You would be crazy to start a business now! Haven’t you heard? China has devalued their currency, the oil prices have plunged, the world economy is in the tank! Who on earth would start a business now? If that’s what you are thinking, as you tear up your plans to...
by jackie.elliott@shaw.ca | Feb 20, 2015 | Customer Service, Ideal Customer, Production
We didn’t have to wait for Halloween this year for our first horror story. This is a classic. My husband Bob has been driving back from Arizona . He delivered one of our products to a customer, installed it and is now nearing the last phase of a 36 hour drive from...
by jackie.elliott@shaw.ca | Jan 9, 2015 | Production
I recently saw a post in a social media group from a poor lady who was tearing her hair out after being let down by her suppliers. Consequently her product launch could be delayed, and promises she had made to prospective clients, broken. It’s a situation that I...
by jackie.elliott@shaw.ca | Nov 20, 2014 | Inventors, patents, Production, prototyping, Research, Uncategorized
Ever had that “aha” moment? The one when you figured out a solution to a problem that’s been bugging you for ages? It’s a great feeling. How do you think you would feel if you shared this solution with your neighbour, who has been facing the very same problem? And...
