by jackie.elliott@shaw.ca | Oct 23, 2015 | Artisan, Inventors, Mind Set, Risk v Failure
I’m sure you’ve met people like this – people who have amazing talent, creativity and problem solving abilities, and you think ‘Wow, that person could sell that and have a great business, no problem!” And you tell them that, and they blush, and shift from foot to...
by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing. Pricing...
by jackie.elliott@shaw.ca | Aug 27, 2015 | Goal Setting, Mind Set, Research, Risk v Failure
When I was fishing commercially, there were a group of fishermen that we used to call “Radio Fishermen”. Instead of figuring out where they should set their net, they were too worried about where everyone else was, so they were constantly on the radio…. “Where are...
by jackie.elliott@shaw.ca | Aug 5, 2015 | Artisan, Inventors, Mind Set
My lovely sister-in-law is writing her first children’s book. As we discussed how she will design the cover, where she will sell the book and how she will market it – I realized that although writers and crafters may consider themselves more artists than inventors,...
by jackie.elliott@shaw.ca | Jul 7, 2015 | Goal Setting, Inventors, Mind Set, Risk v Failure
This was us – my husband and our project team, about four months ago: “Our start-up has been a struggle. Well, they all are, but usually start-ups are crazy, manic, passionate and fun. The realization that you actually have something here, the late night...
by jackie.elliott@shaw.ca | Jun 30, 2015 | Ideal Customer, Inventors, Mind Set, Research, Uncategorized
I read an article the other day about unfortunate inventors who managed to kill themselves with their inventions. I think it’s safe to say that most of those inventions never made it mainstream…. But the article did reinforce a stereotype….inventor’s are crazy, “mad...
