by jackie.elliott@shaw.ca | Oct 23, 2015 | Artisan, Inventors, Mind Set, Risk v Failure
I’m sure you’ve met people like this – people who have amazing talent, creativity and problem solving abilities, and you think ‘Wow, that person could sell that and have a great business, no problem!” And you tell them that, and they blush, and shift from foot to...
by jackie.elliott@shaw.ca | Sep 22, 2015 | Ideal Customer, Inventors, Marketing, Mind Set, patents, Pricing, Production, prototyping, Quality, Research, Risk v Failure
In Part 1, we talked about Researching your idea for a product, Protecting your idea, Prototyping and Production. So what now? Well, you need to get it out there in the market place! But before we look at ways you might tackle this, a word about…… Pricing. Pricing...
by jackie.elliott@shaw.ca | Aug 12, 2015 | Customer Service, Economy, Inventors, Production, Quality
You would be crazy to start a business now! Haven’t you heard? China has devalued their currency, the oil prices have plunged, the world economy is in the tank! Who on earth would start a business now? If that’s what you are thinking, as you tear up your plans to...
by jackie.elliott@shaw.ca | Aug 5, 2015 | Artisan, Inventors, Mind Set
My lovely sister-in-law is writing her first children’s book. As we discussed how she will design the cover, where she will sell the book and how she will market it – I realized that although writers and crafters may consider themselves more artists than inventors,...
by jackie.elliott@shaw.ca | Aug 1, 2015 | Company Values, Inventors, Research
We all learn from our mistakes right? It’s how we grow, how we evolve… ourselves and our businesses. What doesn’t kill us makes us stronger, yes? But what if those mistakes really threaten to damage our business? Even stop it dead in it’s tracks? Here are 5 big ones...
by jackie.elliott@shaw.ca | Jul 12, 2015 | Inventors, Marketing, Research
What should you do when you get a great idea for a product? Research, Research, Research…..and here’s why… 1. You don’t know if your Idea is Unique. When you come up with an idea for a new product or invention, you are doing one of two things – you are solving a...
